Personal Care

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SEXUAL WELLNESS IS SELF CARE

Formulation collection featuring feminine intimate hygiene products

Self-care routines are all about lavishing love and attention on ourselves to help us feel good in our body and mind. Skincare and beauty products are part of this self-care routine. 75% of facial skincare users saying their routine helps them to relax and relieve stress while 46% of adults strongly agreeing that using beauty and grooming products makes them feel good about themselves¹.

The No Filter formulation collection takes this self-care routine into an area that remains a source of stigma for female consumers: female pleasure and sexual health.

Featuring natural and upcycled ingredients, our No Filter formulation collection is a feminine intimate hygiene line that enhances the female journey of sexual discovery and pleasure. Just like the #NoFilter trend on social media promoting transparency, our No Filter line aims to empower women to discuss female pleasure and sexual health openly. 1Mintel - Explore the emotive side of facial skincare, January 2022

Just like the #NoFilter trend on social media promoting transparency, our No Filter line aims to empower women to discuss female pleasure and sexual health openly.

¹Mintel - Explore the emotive side of facial skincare, January 2022

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Moisturizing Lubricant

Designed to complement a woman's natural lubrication for uninterrupted pleasure and comfort. Whether you're experimenting with toys or a partner, the combination of GENENCARE® moisturizing actives and functional ingredient AURIST™ GHI makes this formula gentle on intimate areas and provide moisturization without the tack reside.

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Intimate Cleansing Gel

Gently clean and protect your intimate areas with this soap-free cleansing gel. The low pH formula is enriched with GENENCARE® moisturizing actives to provide hydration while maintaining the balance of your intimate zone microflora.

Moisturizing Lubricant

Active and Functional Ingredients:

AURIST™ GHI for lubrication without stickiness.

GENENCARE® OSMS BA for moisturization and barrier strengthening.

Intimate Cleansing Gel

Active ingredients:

GENENCARE® XL for hydration and microbiome protection.

GENENCARE® OSMS BA for moisturization and barrier strengthening.

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Up! Formulation Collection

Discover our formulation collection featuring GENENCARE® moisturizing actives that are upcycled certified™.

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AURIST™ GHI

AURIST™ GHI is an all-natural, versatile rheology modifier extracted from the endosperm of the Guar plant.

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