INDUSTRY-LEADING INNOVATION FOR HIGH-PERFORMING BAKERY PRODUCTS
Discover our end-to-end portfolio of Bakery solutions for today’s industry challenges
Global economic, geopolitical, and environmental factors have translated into rising costs for bakery producers--from extreme weather conditions impacting wheat quality, to high energy prices affecting production costs. At the same time, inflation and rising cost-of-living have pushed consumers away from premium bakery brands to more affordable alternatives.
Bakery manufacturers are facing pressure to deliver high-quality products that consumers are willing to pay for, while also keeping costs in check.
At IFF, we offer an extensive portfolio of technologies and ingredients to help bakers succeed in today’s market. We provide solutions for optimizing raw materials, utilizing alternatives for high-quality ingredients, and implementing cost effective solutions.
Together, we can create affordable bakery products consumers love.
PIONEERING STRATEGIES FOR PEOPLE, PLANET, AND PRODUCTS
Consumers are not only concerned about price, but also seek bakery brands that offer nutritional or sustainability benefits. Most importantly, they expect great taste and texture, and are sometimes willing to pay a small premium for indulgence.1 We’ve developed three strategies to help bakers transform today’s challenges into opportunities.
1: Mintel: Premiumization: promote food as an affordable luxury 2022
OPTIMIZE ME
HOW CAN I KEEP PRODUCTION COSTS UNDER CONTROL?
To manage costs, manufacturers must pay attention to raw materials, which can fluctuate in quality, price, and supply. To address this, we can adapt recipes by reducing, and even eliminating, the use of high-cost ingredients and standardizing the quality of flour. By stabilizing raw material costs, we can maintain consistent quality in baked goods.
Complete the form to receive an email with more information about our "Optimize Me" innovation pillar, including access to detailed concepts and business cases on this topic.
KEEP FRESH FOR LONGER
HOW CAN I LIMIT EXPENSIVE PRODUCT RETURNS?
Stale product returns contribute significantly to food waste, and result in dissatisfied consumers who throw away stale bread at home. At IFF, we offer solutions to help bread maintain its fresh, soft texture for a longer period of time. This leads to less food waste and happier customers, resulting in cost savings and greater brand loyalty.
Complete the form to receive an email with more information about our "Keep Fresh for Longer" innovation pillar, including access to detailed concepts and business cases on this topic.
AFFORDABLE PREMIUM
HOW CAN I HELP MY BRAND STAND OUT IN A COMPETITIVE MARKET?
Although consumers are looking to cut costs, they’re still interested in food that is comforting or healthy—as long as the price is affordable. Bakery brands can catch their eye with premium offerings like fiber and protein-enriched baked goods, indulgent fruit inclusions, and label-friendly ingredients.
Complete the form to receive an email with more information about our "Affordable Premium" innovation pillar, including access to detailed concepts and business cases on this topic.
Three Strategies for Addressing Affordability in Bakery
Blog Post: How to optimize costs, reduce waste, and create high-quality products consumers love
Your guide on enzymes and emulsifiers
Watch the full video to find out how IFF’s broad ingredient portfolio can open a universe of possibilities and affordable innovation.
What challenges are the bakery industry facing?
Explore the current market landscape and innovative solutions that are helping manufacturers rise to the occasion